TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research : a practical approach for the new millennium
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256195552 :
U1  - 658.83 
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing research
KW  - Marketing research information; Strategic planning; Strategic information management; Information technology; Marketing research project; Marketing research report
N2  - Business
ER  -