TY  - BOOK
AU  - Czinkota,Michael R.,(et al)
TI  - Marketing : best practices
SN  - 0030211093 :
U1  - 658.8 
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing
KW  - Marketing environment; International marketing; Marketing research; Information systems; Consumer behavior; Business marketing; Product; Distribution; Marketing communication; Pricing; Internet
N2  - Business
ER  -