TY  - BOOK
AU  - White,Roderick
TI  - Advertising
T2  - Marketing and advertising series
SN  - 0077094581 :
U1  - 659.1 
PY  - 2000///
CY  - London
PB  - McGraw-Hill
KW  - Advertising
KW  - Planning advertisement; Media; Campaign; Economics; Society; Globalization; Glocal advertising; Local advertising; Communication; Technology; Consumer
N2  - Business
ER  -