TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0073661511 :
U1  - 658.8 
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing management
KW  - Marketing-Management; Marketing information; Marketing research; Target market; Product management; Advertising; Sales promotion; Selling; Pricing; Global marketing
N2  - Business
ER  -