TY  - BOOK
AU  - Jefkins,Frank
AU  - Yadin,Daniel
TI  - Advertising
SN  - 8178080893 :
U1  - 659.1 
PY  - 2000///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - Advertising
KW  - Marketing; Communication; Advertising agency; Advertising media; Sales promotion; Sponsorship; Copywriting; Typography; Printing; Public relation; Corporate advertising; Advertising-Research; Advertising-Law and ethics; Advertising campaign; Internet
N2  - Business
ER  -