TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 007116945 :
U1  - 658.802 
PY  - 2000///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Strategic marketing
KW  - Marketing management; Marketing strategy; Sales promotion; Advertising; Direct marketing
N2  - Business
ER  -