TY - BOOK AU - Zikmund,William G. TI - Business research methods T2 - The Dryden Press series in management SN - 0030258170 : U1 - 658.0072 PY - 2000/// CY - Fort Worth PB - Harcourt Brace College Publisher KW - Business research KW - Industrial management-Research; Informationa systems; Knowledge management N2 - Business ER -