TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - International marketing
T2  - The Dryden Press series in marketing
SN  - 0030244013 :
U1  - 658.848 
PY  - 1998///
CY  - Fort Worth
PB  - Harcourt Brace College Publishers
KW  - International marketing
KW  - Global marketing management; International environment
N2  - Business
ER  -