TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
T2  - The McGraw-Hill series in marketing
SN  - 0071180265 :
U1  - 659.1 
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising
KW  - Marketing communication; Sales promotion; Consumer behavior; Direct marketing; International advertising
N2  - Business
ER  -