TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria L.
TI  - Strategic marketing management cases
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0071161759 :
U1  - 658.8020722 
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Strategic marketing management
KW  - Marketing management-Cases; Market orientation; Marketing program development; Marketing strategy
N2  - Business
ER  -