TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy : a guide to marketing commpunication plan
T2  - The Dryden Press series in marketing
SN  - 003021114X :
U1  - 659.113 
PY  - 2000///
CY  - Fort Worth
PB  - Harcourt Brace College Publishers
KW  - Advertising
KW  - Campaign strategy; Marketing communication; Communication strategy
N2  - Business
ER  -