TY  - BOOK
AU  - Braunstein,Marc
AU  - Levine,Edward H.
TI  - Deep branding on the internet : applying heat and pressure online to ensure a lasting brand
SN  - 817808225X :
U1  - 658.800285 
PY  - 2000///
CY  - Singapore
PB  - Addison Wesley Longman
KW  - Brand name products
KW  - Internet marketing; Marketing communication; Online customer; Online sales promotion
N2  - Business
ER  -