TY  - BOOK
AU  - McDonald,Malcom
AU  - Wilson,Hugh
TI  - E-marketing : improving marketing effectiveness in a digital world
SN  - 8178082292 :
U1  - 658.800285 
PY  - 2001///
CY  - Singapore
PB  - Addison Wesley Longman
KW  - E-marketing
KW  - Electronic marketing; Internet
N2  - Business
ER  -