TY  - BOOK
AU  - McQuail,Denis
TI  - Mass communication theory : an introduction
SN  - 0803977859 :
U1  - 302.2 
PY  - 1998///
CY  - London
PB  - Sage Publications
KW  - Mass communication
KW  - Media; Society; Culture; Media structures; Media organization; Media culture; Communication theory
N2  - Communication
ER  -