TY - BOOK AU - Mitchell,Charles TI - A short course in international business culture T2 - The short course in international trade series SN - 1885073542 : U1 - 658.049 PY - 2000/// CY - California PB - World Trade Press KW - International business KW - Business culture; Corporate culture; Globalization in business; Communication; Cross-culture negotiation; Cross-culture marketing N2 - Business ER -