TY  - BOOK
AU  - Blythe,Jim
TI  - Marketing communication
SN  - 8178081229 :
U1  - 658.802 
PY  - 2000///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - Marketing communication
KW  - Communication in marketing; Advertising; Public relation; Direct marketing; Database marketing; Sales promotion; Sales management
N2  - Business
ER  -