TY - BOOK AU - Blythe,Jim TI - Marketing communication SN - 8178081229 : U1 - 658.802 PY - 2000/// CY - Harlow, England PB - Financial Times/Prentice Hall KW - Marketing communication KW - Communication in marketing; Advertising; Public relation; Direct marketing; Database marketing; Sales promotion; Sales management N2 - Business ER -