TY  - BOOK
AU  - Harris,Thomas L.
TI  - Value-added public relations : the secret weapon of integrated marketing
SN  - 0844234125 :
U1  - 659.2 
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Public relations
KW  - Integrated marketing; Marketing communication; Value added customer service; News products; Advertising; Sales promotion
N2  - Business
ER  -