TY  - BOOK
AU  - Marconi,Joe
TI  - The brand marketing book : creating, managing, and extending the value of your brand
T2  - American Marketing Association
SN  - 0844222577 :
U1  - 658.827 
PY  - 2001///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Brand marketing
KW  - Brand name products
N2  - Business
ER  -