TY  - BOOK
TI  - Customer relationship management : a strategic imperative in the world of e-business
SN  - 0471644099 :
U1  - 658.812 
PY  - 2000///
CY  - Toronto
PB  - John Wiley
KW  - Customer relations
KW  - Market intelligent enterprises; Mass customization; Customer strategy; Product strategy; New products; Channel management; Infrastructure strategy; Customer relations management strategy; Knowledge management
N2  - Business
ER  -