TY - BOOK AU - Schultz,Don E. AU - Barnes,Beth E. TI - Strategic brand communication campaigns SN - 0844229520 : U1 - 658.802 PY - 2001/// CY - Lincolnwood, Ill. PB - NTC Business Books KW - Brand communication KW - Campaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign management N2 - Business ER -