TY  - BOOK
AU  - Schultz,Don E.
AU  - Barnes,Beth E.
TI  - Strategic brand communication campaigns
SN  - 0844229520 :
U1  - 658.802 
PY  - 2001///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Brand communication
KW  - Campaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign management
N2  - Business
ER  -