TY  - BOOK
AU  - Gorchels,Linda
TI  - The product manager's handbook : the complete product management resource
SN  - 0658001353 :
U1  - 658.5 
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Product management
KW  - New products-Marketing; Product marketing; Customer value; Strategic planning
N2  - Business
ER  -