TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
T2  - Marketing series
SN  - 0071189769 :
U1  - 658.8 
PY  - 2001///
CY  - London
PB  - McGraw-Hill
KW  - Services marketing
KW  - Service quality; Marketing information systems; Relationship marketing; Internal marketing; International marketing; Service promotion
N2  - Business
ER  -