TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
T2  - The creating success series
SN  - 8175541296 :
U1  - 658.802 
PY  - 2000///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing plan
KW  - Marketing audit; Marketing environment; Marketing strategy; Sales promotion; Advertising; Budgeting
N2  - Business
ER  -