TY  - BOOK
AU  - Moorthi,Y L R
TI  - Brand management : the Indian context
SN  - 8125907394 :
U1  - 658.827 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing
KW  - Brand management
KW  - Brand success; Brand equity; Brand personality; Brand emage
N2  - Business
ER  -