TY - BOOK AU - Lasserre,Philippe AU - Schutte,Hellmut TI - Strategy and management in Asia Pacific T2 - The INSEAD global management series SN - 0077094336 : U1 - 658.4012095 PY - 1999/// CY - London PB - McGraw-Hill Publishing KW - Strategic management KW - Marketing; Business marketing; Customer; Business logic; Partnership; Organization N2 - Business ER -