TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing : clippings from the popular business press
SN  - 0075610280
U1  - 658.8 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Basic marketing
KW  - Global economy; Marketing environment; Buyer behavior; Product; Sales promotion; Price; Marketing strategy; Marketing ethics
N2  - Business
ER  -