TY  - BOOK
AU  - Quelch,John A.
AU  - Kashani,Kamran
AU  - Vandermerwe,Sandra
TI  - Cases in European marketing management
T2  - Irwin series in marketing
SN  - 0256157227
U1  - 658.800940722 
PY  - 1994///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing management
KW  - Marketing management-Case studies; Marketing reseaarch; Communication policy; Pricing policy; Product policy; Marketing strategy; Marketing organization
N2  - Business
ER  -