TY  - BOOK
AU  - Lovelock,Christopher
TI  - Services marketing : people, technology, strategy
SN  - 8178083523 :
U1  - 658.8 
PY  - 2001///
CY  - Delhi
PB  - Addison Wesley Longman
KW  - Service marketing
KW  - Service management; Customer; Competitive market
N2  - Business
ER  -