TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising
SN  - 0324006616 :
U1  - 659.1 
PY  - 2000///
CY  - Cincinnati
PB  - South-Western College Publishing
KW  - Advertising
KW  - Business; Society; Advertising environment; Evolution; Structure; Advertising industry; Planing; Consumer behavior; Market; Advertising research; Production; Media; Internet; Sales
N2  - Business
ER  -