TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research : an applied orientation
SN  - 817808368X :
U1  - 658.83 
PY  - 2001///
CY  - Delhi
PB  - Addison Wesley Longman
KW  - Marketing research
KW  - Communication
N2  - Business
ER  -