TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - McGraw-Hill series in marketing
SN  - 0071122931 :
U1  - 659.1 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising
KW  - Marketing; Advertising strategies; Communications; Advertising media
N2  - Business
ER  -