TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management : knowledge and skills
T2  - Irwin series in marketing
SN  - 007118130X :
U1  - 658.8 
PY  - 2001///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing management
KW  - Planning; Marketing research; Consumer behavior; Buying; Market; Product; Marketing communications; Advertising; Sales promotion; Price; Global marketing; Marketing information; Marketing management-Cases; Strategic marketing-Cases
N2  - Business
ER  -