TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services martketing : integrating customer focus across the firm
T2  - McGraw-Hill series in marketing
SN  - 0070435561 :
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Tata/McGraw-Hill
KW  - Service marketing
KW  - Service industries-Marketing; Customer services
N2  - Business
ER  -