TY  - BOOK
AU  - Reich,Allen Z.
TI  - Marketing management for the hospitality industry : a strategic approach
SN  - 0471310123
U1  - 647.940688 
PY  - 1997///
CY  - New York
PB  - John Wiley
KW  - Hospitality industry-Marketing
KW  - Strategic market management; Marketing informatio0n systems; Marketing research; Management by objectives
N2  - Business
ER  -