TY  - BOOK
AU  - Barnard,William
AU  - Wallace,Thomas F.
TI  - The innovation edge : creating strategic breakthroughs using the voice of the customer
SN  - 0939246414
U1  - 658.407 
PY  - 1994///
CY  - Essex
PB  - Oliver Wight Publications
KW  - Executive management
KW  - Customer; Innovation
N2  - Business
ER  -