TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
T2  - The Irwin/McGraw-Hillseries in marketing
SN  - 0256218994
U1  - 659.1 19
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - Spines
KW  - Sales promotion; Communication in marketing
N2  - Business
ER  -