TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Positioning : the battle for your mind
T2  - McGraw-Hill management series
SN  - 0071002731 :
U1  - 659.1 19
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning
KW  - Spines
KW  - Advertising
N2  - Business
ER  -