TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product managemnet
SN  - 0071122265 :
U1  - 658.56 19
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Product management
KW  - Spines
KW  - Marketing planning; Customer; Sales forecasting; Advertising; Promotions; Service marketing; Financial analysis
N2  - Business
ER  -