TY - BOOK AU - Lehmann,Donald R. AU - Winer,Russell S. TI - Product managemnet SN - 0071122265 : U1 - 658.56 19 PY - 2002/// CY - Boston PB - McGraw-Hill/Irwin KW - Product management KW - Spines KW - Marketing planning; Customer; Sales forecasting; Advertising; Promotions; Service marketing; Financial analysis N2 - Business ER -