TY  - BOOK
AU  - Bernhardt,Kenneth
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
T2  - The Irwin series in marketing
SN  - 0256204640 :
U1  - 658.9 19
PY  - 1997///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing management-Case studies
KW  - Spines
KW  - Marketing-decision making-Case studies; Marketing information; Forecasting; Product management; Promotion
N2  - Business
ER  -