TY  - BOOK
AU  - Crawford,C.Merle
AU  - Benedetto,C.Anthony Di
TI  - New products management
SN  - 0071175164 :
U1  - 658.575 19
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - New product-Management
KW  - Spines
KW  - Project evaluation; Development; Launch
N2  - Business
ER  -