TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 8120316096 :
U1  - 658.8 19
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing management
KW  - Spines
KW  - Customer satisfaction; Markets; Strategic planning; Marketing opportunities; Marketing environment; Consumer markets; Buyer behavior; Business markets
N2  - Business
ER  -