TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120318390 :
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Marketing process; Marketing opportunities; Marketing strategies; Marketing mix; Managing marketing
N2  - Business
ER  -