TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Advertising : principles  practice
SN  - 0137833660 :
U1  - 659.1 19
PY  - 1998///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Advertising
KW  - Spines
KW  - Advertising foundation; Advertising media; Creating advertising; Advertising operations
N2  - Business
ER  -