TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 8120320832 :
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing management
KW  - Marketing opportunities; Consumer markets; Business buying behavior
N2  - Business
ER  -