TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing : clippings from the popular business press
SN  - 0075610310
U1  - 658.8 19
PY  - 2001///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Spines
KW  - Marketing environment; Buyer behavior; Product; Place; Promotion; Price; Marketing strategies
N2  - Business
ER  -