TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior : building market strategy
SN  - 0070486654 :
U1  - 658.8342 19
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Consumer behavior
KW  - Spines
KW  - Market surveys; Cases
N2  - Business
ER  -