TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Advertising : principles  practice
SN  - 8120321278
U1  - 659.1 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Planning; Strategy; Advertising media; Creating advertising; Integrating marketing; International marketing
N2  - Business
ER  -