TY  - BOOK
AU  - Skinner,Steven J.
TI  - Marketing
SN  - 0395472083 :
U1  - 658.8 19
PY  - 1990///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Spines
KW  - Strategic marketing; Marketing environment; Advertising; Publicity; International marketing
N2  - Business
ER  -