TY - BOOK AU - Leiderman,Robert TI - The telephone book : how to find, get, keep and develop customers T2 - John Fraser-Robinson direct marketing series SN - 0077073177 : U1 - 658.84 19 PY - 1990/// CY - London PB - McGraw-Hill Book KW - Telephone book KW - Spines KW - Telemarketing; Telephone selling; Database marketing KW - Great Britain; France; Netherlands; Italy; West Germany; Norway; Sweden N2 - Business ER -