TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
T2  - McGraw-Hill / Irwin series in marketing
SN  - 0071122249 :
U1  - 658.802 19
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill / Irwin
KW  - Marketing planning
KW  - Spines
KW  - Sales; Product; Customer analysis
N2  - Business
ER  -