TY - BOOK AU - Lehmann,Donald R. AU - Winer,Russell S. TI - Analysis for marketing planning T2 - McGraw-Hill / Irwin series in marketing SN - 0071122249 : U1 - 658.802 19 PY - 2002/// CY - Boston PB - McGraw-Hill / Irwin KW - Marketing planning KW - Spines KW - Sales; Product; Customer analysis N2 - Business ER -